Who we are

Science you can trust. Simplicity you deserve.

HueFertility was founded with a clear mission: to help people understand their bodies with the same accuracy as a lab test—without needing one. Using HueDx’s patented HueCard™ and AI-powered HueTools™ software, we’ve transformed the way hormone testing works at home. Our reader-free, smartphone-based system quantifies hormones like LH, FSH, estrogen, and progesterone—giving you real numbers, not vague “high” or “low” results.

Built by scientists, designed for real life.
Our team brings together expertise from biochemistry, data science, diagnostics, and fertility health. We’ve spent years developing the technology that bridges the gap between at-home convenience and laboratory precision. Every HueFertility test is validated against gold-standard ELISA methods, ensuring the results you see are as accurate as those from a clinical lab.

Empowering users through transparency.
We believe that you deserve to see the data behind your test. That’s why HueFertility publishes its accuracy, precision, and validation data—something almost no other at-home fertility brand does. Our goal is to make fertility tracking honest, quantitative, and accessible for everyone on their TTC journey.

What’s next.
We’re expanding beyond ovulation to full-cycle hormone tracking—bringing you quantitative insights for FSH, estrogen, and progesterone next. As we grow, our goal remains the same: to make hormone testing smarter, more transparent, and truly empowering for every stage of fertility and beyond.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!